Magazine cover Analysis

Typography

Shot by shot

Shot One:

Medium Close up (MCU)
The medium close up allows the audience to vaguely see the facial expressions of the characters along with the background to see other characters and establish where the scene has been located. The faces of the characters portray the emotion of anger or shock. The surroundings that the audience is able to see portrays the idea that they are enclosed and trying to catch someone or something - Tom Cruise - Also it Dowd us that they are in some sort of danger add they are wearing helmets which is visible due to the type of close up - medium close up.

Shot Two:

Establishing shot (ES)/ Long Shot(LS)
The establishing shot enables the audience to understand the location of the scene which is a car surrounded by many buildings however this could also be a long shot as it is close enough to 'tell' the audience that the focus is on the car. The bright light you can see on a specific section of the building and the rest of the  building is quite dim, which shows that where the car is, is enclosed which many people can't enter or see very easily. This shot made the audience question where specifically the car is parked.

Shot Three:

Close up (CU)
The close up allows the audience to witness the characters facial expressions and emotion which seems to be unsure or uncertain. This is showing one aspect of the character which his his face. As the audience - due to the type of shot - can only see the face of the main character it shows that the character is trapped by many people or an obstruction.

Camera Shot

.

Establishing shot:
Sets the scene.

Long Shot:

This allows the audience know

 who the main character is 

within the scene

(Also) Long Shot:

The main character is 

focused to show the 

scene and the start of the 

main storyline.

Over the shoulder shot:
This allows the audience 
to see there is a conversation
occurring between the two
main characters, also, the 
fact one face is visible out of 
the two, it shows who the 
focus is on and the facial
expression shown during 
the conversation.

Long shot and low angle:
This was used to express
how powerful this character 
is portrayed to look.

Medium shot and high angle:
Shows what the opposite 
character looks like through 
the powerful characters point
of view (small and weak).

Two shot:
The character getting threatened.

Close up:

To show the distress on the characters face.

Fruit bowl

The task

Our task today was to first make a simple colour palette of the colours we wanted for example we had a selection of:

• Vibrant
• Winter
• Autumn
• Fresh
• Pastel
• Skin Tone 
• Urban

For my personal colour palette I chose to make a palette of autumn and vibrant.

After this we were told to use the eyedropper tool to fill in a plain fruit bowl using a picture from Google to represent what theme we picked, I picked vibrant and pastel. 

For my Pastel fruit bowl I used the picture I had taken the colours from in my fruit bowl.

I have included the majority of the key conventions which are, a bright picture with loads of vibrant colours however my fruitbowl looks too dull to be a vibrant fruit bowl. It looks like I have chosen the full colours to the bright, vibrant ones, which is something I will consider.

Media Language

The first key convention that shows the audience that this is a Nike advert is the clear Nike logo (the tick) shown on the centre at the bottom. Also the hash-tag "Make it count"- tells the audience that Nike is important and that they put effort into they're sportswear due to the caption. They have chosen a gold Olympic medallist, Mo Farah. Mo Farah was specifically chosen due to him being a famous Olympic star for 1500m who loads of sports fans look up to and like, so putting him on the poster makes him look powerful and important which is how people would people would look at him as. Also the fact that he is looking serious towards the camera demonstrates how serious Nike want to portray themselves as. The grey-scale effect that Nike have used for this advert makes you focus on Mo Farah and his facial expression, also the clothes (Nike) that he is advertising. The light that is being shone onto Mo Farah shows his muscles and how hard he has worked in order to get it (determination). The text also links to Mo Farah's face as he is a significant person for training and working hard for his dream (which is becoming an Olympic medallist) which he has achieved.

Institution

The main institution for this advert is Nike which has competition to other sportswear companies such as Adidas. The hash-tag "#MAKEITCOUNT" to show that they are making it count by being better than the Adidas brand. Nike is successful due to the competition and making they're clothing and shoewear better than Adidas' due to them both being a worldwide institution.

Audience

The target Audience for this advert is primarily sports fans. Nike attracts both genders (female 50/ male 50) due to the wide range of items of clothing and shoewear they sell. The age range would most likely be 13/14- 35 as they would be the person buying the product, mainly middle-class people due to the expense of the products Nike sell.

Representation

The representation for this advert us exclusively young and fit - which would revert back to the target audience as to be able to buy Nike's sportswear you would have to be young and fit. This is also quite shocking as there are obviously many buyers who are not young and/or fit which Nike doesn't portray on their advert instead they have Mo Farah who isn't exactly old and he is fit which would give the impression.