Tv news research

Tv news research, ITV 10pm News

Key information about the programme:
ITV 10pm news is broadcasted on ITV on weekdays at 10pm. The presenters are Julie Etchingham and Mark Austin. In 1993 ITV won British academy television awards for best news and current affairs journalism award, in 1972 ITV won the British academy award- General category and in 1992 they win the award for British academy television awards for best news coverage. Most recently ITV news have won the international Emmy awards for news in 2009.

The institution behind the programme:

ITV was launched in 1955, September 22nd, owned by ITV plc, STV group and UTV Media. This channel is famous for their entertainment shows for various ages along with their news.

Most of the shows that air on ITV are drama based. For example Emmerdale and Coronation Street. ITV have a range of target audiences as they show family suitable shows such as Britain's got talent, America's got talent and The X factor which all ages can watch whereas ITV also air shows only suitable for adults such as Law and order: UK. 

The target audience

The target audience for ITV news at 10pm are female and men who are English. Also it would attract people who are well educated and who are interested in news and/or politics. ITV news ate also aimed for 13+ years old.

Portrait Music Advert

Landscape portrait Advert

HSBC Adverts

Explanation

I interpreted the word 'family' into three different pictures: a picture of a family reading together; A basketball team playing a match and lastly a picture of a gang with their hoods up in the dark.

• I thought a picture of a family reading together represents 'family' because its a family.
• I also thought a picture of a basketball team (Chicago Bulls) represented 'family' because they train together all day and have to act like a family in order to be in thr same team as each other which means they have 

I have considered what is needed for this HSBC advert and I have considered the key conventions. However, to make this look professional I would have needed better pictures, obviously the same idea of the pictures but just higher quality. For example the real HSBC looks like this:

This looks more professional due to the type of text and the pictures all have completely contrasting pictures as they all include completely different colours.

1) What were the five stories your group chose to broadcast?
Greenford news story: The new Year 11 Video has been released
National news story: Mobile phone operators could be made to share their networks with rural areas of the UK
London news story: The Met police told staff to delete records on sex and race discrimination against 35 year old Carol Howard.
Sports news story: Barcelona begun the discussions with Liverpool over a deal for striker Luis Suarez
Funny news story: A hungry bear managed to get his head stuck in a Cookie jar

2) For each story above, explain WHY you chose that particular story and not something else. Why would it interest a Greenford audience? 
Greenford news story: We chose this story because…it is something the whole of Greenford High school (students and teachers) would enjoy and would want to talk about unlike the sports day which would only appeal to some teachers who are in years 7-9 and students in years 7-9 
National news story: We chose this story because…it would start discussion between everyone on whether they would like or agree with the fact that they would want it. Which would involve all students.
London news story: We chose this story because…its something that students are most likely to do (discriminate against someone due to their race or sex) especially considering our audience is Greenford High School students and teachers
Sports news story: We chose this story because…Suarez is a very famous player, who is currently playing in the World Cup so updates about him would have been effective to use in the 60 news for Greenford high school.
Funny news story: We chose this story because… it is something quite pointless to add to such a factual 60 update which makes it funny to include.

3) What order did you broadcast the stories in? Why did you place the stories in that order?

1. National News story
2. London News Story
3. Sports News Story
4. Greenford News Story
5. Funny News Story

We put the stories in this order because it starts very open to whoever wants to concentrate to more personal which would keep them watching it for longer, especially to end with something funny.

Now think about your writing, editing, broadcasting and group work.

4) How did you make sure the script was the right length?
We made sure the script was the right length by timing each time Shivam said the script, to make sure it was 60 seconds.

5) How did you make sure each story was clear and easy to understand?
We made sure each story was clear and easy to understand by using language which would be understood by teachers but also be appealing to students. Also, we summarised each article and rephrased it so it was easy to understand.

6) How did you make sure the broadcast was professional?
We made sure the broadcast was professional by using a range of language such as an introduction of himself at the beginning and body language that shivam (the news reader: performer) used.

7) What was your specific role in the group?
My role within the group was the journalist so I had to write up the script of what the performer was going to say.

8) Rate your group’s ability to work collaboratively out of 5 (1=poor, 5=excellent)
Considering that our group worked well together and delegating different jobs for each person, so on a scale of one to 5 I genuinely think we worked at a 4/5. 

9) How could your group have worked more effectively as a team?
My work could have worked more effectively by communicating better within the group; the whole of the group.

10) Finally, what would you have done differently if you were given the opportunity to do this again?
If I had the chance to repeat the project we did I would manage the time better as we went over time and didn't manage to record our final piece in the first double period. Other than this I think we worked effectively as a group.

Textual Analysis

Genre
The Genre for this media text is a Television trailer. The sub-genre would be advertisement of the TV drama and rom-com; Youngers.

Audience
The target audience for this television trailer would be British viewers as the theme of the television drama is set in Britain. This would amuse mainly teenagers: students (aged 13-16) due to the language they speak and the way in which they act, boys and girls would be amused by this drama due to the lifestyles they have of the main characters, however this would appeal to girls more than girls as the romance that occurs during the trailer. This would also appeal to music lovers as the drama is based around making and performing music in order to get signed.

Platform
Besides this being a TV advert there are also many other ways in which to see this advert such as YouTube on the computer, phone, tablet or laptop. Many edited clips are shown on TV but to watch the full trailer for more of an insight you could access it through YouTube. As the main audience is teenagers and students the main device would be Phones, tablets or laptop.

Genre

The Genre for this media text is a Music Video. The sub genre for this media text is pop and R'n'B music.

Audience

The target audience for this Pop and R'n'B music video is 12 to 50 years old. Also, this would be appealing to dancers as it is R'n'B and pop music (with a good beat) which would make it easier to choreograph to which is what dancers look for in music. Beyonce and music fans also would be appealed to watch this due to it being music by Beyoncé. Mainly girls would listen to this as more girls are fans of Beyoncé.

Platform

This music video can be watched on YouTube (accessing it from a phone, tablet, Computer or a laptop) Also this could be seen on Tv: Music channels.

Genre

This media text is a TV advert. The sub-genre would be sport and fitness advertisement due to the advert advertising Nike. However as this advert I'd an extended advert it is less likely for it to be shown on the TV.

Audience

The target audience for this Nike advert is women: young women, teenagers aged 13- 25 due to the voices and actresses who were shown in the advert. This would appeal mainly to sport players from a variety of ethnic backgrounds. However as Nike is a global brand this advert would appeal to males also as they are referring to how males treated female sport players.

Platform

Besides this being an advert, the extended version makes it less likely for the whole advert to be shown on TV (only edited cuts would be shown on TV). However, you could watch this on YouTube by accessing it through your phone, tablet, laptop or computer. With a younger target audience this would mainly be assessed through a phone or a tablet.

Why did you choose GCSE Media Studies?

I chose GCSE media Studies because I'm interested in media and TV and it was recommended by a friend when I helped her with her Media Music Video

      Which part of the course are you looking forward to most?

I am looking forward to the Music Video the most because it’s the most creative part of the GCSE media course.

     What knowledge and skills do you hope to learn in Media?

I hope to learn skills such as using Photoshop, gaining analytical skills and knowledge on how to use a camera in different ways.

What grade are you realistically hoping to achieve in Media?

                        I'm aiming to achieve at least an A/B this year.

What was the last TV programme or film you watched?

The last film I watched was ‘Love and Basketball’. This movie was very romantic yet had elements of sports, besides it being an old movie it was enjoyable.

Why do you think that TV programme or film appealed to an audience?

I think Love and Basketball appeals to an audience (mainly young sports players of both genders) because it is about sport and romance which some audiences find appealing to watch. Also the language that it used appeals to a certain audience which makes it enjoyable for them.

What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.)

I have used my phone (mainly), watched the TV, used my tablet and I've been on the computer. 

What device do you use most to access the media?

                  I use my phone the most to access the media because it is always on me wherever I go which makes it easier to access the media.

What is the main news story on the BBC News website currently? Why do you think it is the main story?

The main story on the BBC News website is the article about campaigners losing the right to die. I think this is the main story on this website as it is very important as many people should have the right to die and unfortunately they have lost the right to do so.

What is the main news story on the Guardian website (guardian.co.uk) currently? Why do you think it is the main story?

The main news story on the Guardian is Updates about the world cup. I think this is the main story on the guardian website because loads of people watch the world cups and want updates on ones that they possibly haven’t seen so it is the top story because loads of people are interested in it.