HSBC Adverts

Explanation

I interpreted the word 'family' into three different pictures: a picture of a family reading together; A basketball team playing a match and lastly a picture of a gang with their hoods up in the dark.

• I thought a picture of a family reading together represents 'family' because its a family.
• I also thought a picture of a basketball team (Chicago Bulls) represented 'family' because they train together all day and have to act like a family in order to be in thr same team as each other which means they have 

I have considered what is needed for this HSBC advert and I have considered the key conventions. However, to make this look professional I would have needed better pictures, obviously the same idea of the pictures but just higher quality. For example the real HSBC looks like this:

This looks more professional due to the type of text and the pictures all have completely contrasting pictures as they all include completely different colours.