Camera Shot

.

Establishing shot:
Sets the scene.

Long Shot:

This allows the audience know

 who the main character is 

within the scene

(Also) Long Shot:

The main character is 

focused to show the 

scene and the start of the 

main storyline.

Over the shoulder shot:
This allows the audience 
to see there is a conversation
occurring between the two
main characters, also, the 
fact one face is visible out of 
the two, it shows who the 
focus is on and the facial
expression shown during 
the conversation.

Long shot and low angle:
This was used to express
how powerful this character 
is portrayed to look.

Medium shot and high angle:
Shows what the opposite 
character looks like through 
the powerful characters point
of view (small and weak).

Two shot:
The character getting threatened.

Close up:

To show the distress on the characters face.

Fruit bowl

The task

Our task today was to first make a simple colour palette of the colours we wanted for example we had a selection of:

• Vibrant
• Winter
• Autumn
• Fresh
• Pastel
• Skin Tone 
• Urban

For my personal colour palette I chose to make a palette of autumn and vibrant.

After this we were told to use the eyedropper tool to fill in a plain fruit bowl using a picture from Google to represent what theme we picked, I picked vibrant and pastel. 

For my Pastel fruit bowl I used the picture I had taken the colours from in my fruit bowl.

I have included the majority of the key conventions which are, a bright picture with loads of vibrant colours however my fruitbowl looks too dull to be a vibrant fruit bowl. It looks like I have chosen the full colours to the bright, vibrant ones, which is something I will consider.

Media Language

The first key convention that shows the audience that this is a Nike advert is the clear Nike logo (the tick) shown on the centre at the bottom. Also the hash-tag "Make it count"- tells the audience that Nike is important and that they put effort into they're sportswear due to the caption. They have chosen a gold Olympic medallist, Mo Farah. Mo Farah was specifically chosen due to him being a famous Olympic star for 1500m who loads of sports fans look up to and like, so putting him on the poster makes him look powerful and important which is how people would people would look at him as. Also the fact that he is looking serious towards the camera demonstrates how serious Nike want to portray themselves as. The grey-scale effect that Nike have used for this advert makes you focus on Mo Farah and his facial expression, also the clothes (Nike) that he is advertising. The light that is being shone onto Mo Farah shows his muscles and how hard he has worked in order to get it (determination). The text also links to Mo Farah's face as he is a significant person for training and working hard for his dream (which is becoming an Olympic medallist) which he has achieved.

Institution

The main institution for this advert is Nike which has competition to other sportswear companies such as Adidas. The hash-tag "#MAKEITCOUNT" to show that they are making it count by being better than the Adidas brand. Nike is successful due to the competition and making they're clothing and shoewear better than Adidas' due to them both being a worldwide institution.

Audience

The target Audience for this advert is primarily sports fans. Nike attracts both genders (female 50/ male 50) due to the wide range of items of clothing and shoewear they sell. The age range would most likely be 13/14- 35 as they would be the person buying the product, mainly middle-class people due to the expense of the products Nike sell.

Representation

The representation for this advert us exclusively young and fit - which would revert back to the target audience as to be able to buy Nike's sportswear you would have to be young and fit. This is also quite shocking as there are obviously many buyers who are not young and/or fit which Nike doesn't portray on their advert instead they have Mo Farah who isn't exactly old and he is fit which would give the impression. 

Tv news research

Tv news research, ITV 10pm News

Key information about the programme:
ITV 10pm news is broadcasted on ITV on weekdays at 10pm. The presenters are Julie Etchingham and Mark Austin. In 1993 ITV won British academy television awards for best news and current affairs journalism award, in 1972 ITV won the British academy award- General category and in 1992 they win the award for British academy television awards for best news coverage. Most recently ITV news have won the international Emmy awards for news in 2009.

The institution behind the programme:

ITV was launched in 1955, September 22nd, owned by ITV plc, STV group and UTV Media. This channel is famous for their entertainment shows for various ages along with their news.

Most of the shows that air on ITV are drama based. For example Emmerdale and Coronation Street. ITV have a range of target audiences as they show family suitable shows such as Britain's got talent, America's got talent and The X factor which all ages can watch whereas ITV also air shows only suitable for adults such as Law and order: UK. 

The target audience

The target audience for ITV news at 10pm are female and men who are English. Also it would attract people who are well educated and who are interested in news and/or politics. ITV news ate also aimed for 13+ years old.

Portrait Music Advert

Landscape portrait Advert

HSBC Adverts

Explanation

I interpreted the word 'family' into three different pictures: a picture of a family reading together; A basketball team playing a match and lastly a picture of a gang with their hoods up in the dark.

• I thought a picture of a family reading together represents 'family' because its a family.
• I also thought a picture of a basketball team (Chicago Bulls) represented 'family' because they train together all day and have to act like a family in order to be in thr same team as each other which means they have 

I have considered what is needed for this HSBC advert and I have considered the key conventions. However, to make this look professional I would have needed better pictures, obviously the same idea of the pictures but just higher quality. For example the real HSBC looks like this:

This looks more professional due to the type of text and the pictures all have completely contrasting pictures as they all include completely different colours.

1) What were the five stories your group chose to broadcast?
Greenford news story: The new Year 11 Video has been released
National news story: Mobile phone operators could be made to share their networks with rural areas of the UK
London news story: The Met police told staff to delete records on sex and race discrimination against 35 year old Carol Howard.
Sports news story: Barcelona begun the discussions with Liverpool over a deal for striker Luis Suarez
Funny news story: A hungry bear managed to get his head stuck in a Cookie jar

2) For each story above, explain WHY you chose that particular story and not something else. Why would it interest a Greenford audience? 
Greenford news story: We chose this story because…it is something the whole of Greenford High school (students and teachers) would enjoy and would want to talk about unlike the sports day which would only appeal to some teachers who are in years 7-9 and students in years 7-9 
National news story: We chose this story because…it would start discussion between everyone on whether they would like or agree with the fact that they would want it. Which would involve all students.
London news story: We chose this story because…its something that students are most likely to do (discriminate against someone due to their race or sex) especially considering our audience is Greenford High School students and teachers
Sports news story: We chose this story because…Suarez is a very famous player, who is currently playing in the World Cup so updates about him would have been effective to use in the 60 news for Greenford high school.
Funny news story: We chose this story because… it is something quite pointless to add to such a factual 60 update which makes it funny to include.

3) What order did you broadcast the stories in? Why did you place the stories in that order?

1. National News story
2. London News Story
3. Sports News Story
4. Greenford News Story
5. Funny News Story

We put the stories in this order because it starts very open to whoever wants to concentrate to more personal which would keep them watching it for longer, especially to end with something funny.

Now think about your writing, editing, broadcasting and group work.

4) How did you make sure the script was the right length?
We made sure the script was the right length by timing each time Shivam said the script, to make sure it was 60 seconds.

5) How did you make sure each story was clear and easy to understand?
We made sure each story was clear and easy to understand by using language which would be understood by teachers but also be appealing to students. Also, we summarised each article and rephrased it so it was easy to understand.

6) How did you make sure the broadcast was professional?
We made sure the broadcast was professional by using a range of language such as an introduction of himself at the beginning and body language that shivam (the news reader: performer) used.

7) What was your specific role in the group?
My role within the group was the journalist so I had to write up the script of what the performer was going to say.

8) Rate your group’s ability to work collaboratively out of 5 (1=poor, 5=excellent)
Considering that our group worked well together and delegating different jobs for each person, so on a scale of one to 5 I genuinely think we worked at a 4/5. 

9) How could your group have worked more effectively as a team?
My work could have worked more effectively by communicating better within the group; the whole of the group.

10) Finally, what would you have done differently if you were given the opportunity to do this again?
If I had the chance to repeat the project we did I would manage the time better as we went over time and didn't manage to record our final piece in the first double period. Other than this I think we worked effectively as a group.