The trailer for Frozen uses many narrative techniques of a typical
fairy tale and Disney movie. Applying Todorov's theory of equilibrium , the
state of balance is the fact that Erendale was happy and had summertime with
plenty of sun. Whereas when everything was turned to winter 'forever' which was
said in the narrative in the trailer due to a queen. however the new
equilibrium was not shown in the trailer which is very useful as it would give
the whole story line away to the public which clearly doesn't want to be done
as it doesn't raise any questions or any interest if they already know what the
film is going to be about, but due to the idea of Disney films the majority of
people have - everything will get better and happy again.
Due to the way the trailer ends (without a
new equilibrium), it is full of Barthe's enigma and action codes, which are
used to interest the audience and gain more people to want to solve these
questions by watching the films. The main enigma codes that the audience would
want to resolve is, whether or not 'Erendale' ever get summer back, how did
'Elsa' (The queen) gain her 'powers'? as well as why is there a talking snowman
and what is the relationship between Christoph and Anna. Besides the fact that
action codes aren't significant to this genre there are action codes such as
when Christoph's sleigh was attacked by wolves and himself and Anna had to
fight them off and when the 'snow monster' fought Anna and Christoph - this is
important in a Disney film as is gives a sense of excitement and suspicion into
what comes next especially in a trailer as it makes it more appealing.
Applying Propps theory, there is a clear
protagonist in Frozen which is Anna as in the trailer she sets off to the
mountains looking to find out what the issue was as she is presented to be a brave and outgoing person. According to the trailer Elsa is Antagonist as she shows signs and violence and somehow turned Erendale to winter. Due to this being a Disney film there are many aspects of the film which supports Propps theory as the moose-Sven, talking snowman Olaf and Christoph seem to be the helpers
The representation of gender in Frozen is
not stereotypical towards females. Females are represented to be brace and
powerful which clearly subverts the original stereotype of how females are in
other Disney films especially in other Disney films as in Frozen the princess
is seemed to be independent; due to the fact that she goes out to find out the
real reason of why Erendale has turned to winter. Also, she is different to the
stereotype of females as she can be determined to do something that is quite
aggressive and violent fr example she fights off wolves when they come towards
they're moving sledge with a guitar. She is also very adventurous as she sets
off towards the mountains alone to find her sister to talk to her to find out
answers on why she has left and what happened before Erendale turned to winter
- this is not ordinary as females are usually made to stay out of danger and
especially when they are part of a royal family whereas 'Kristen Bell's
character is different as she is a hero and brave vulnerable or weak which is
how females are normally portrayed. Therefore, the role of women and men has
switched in frozen as the to-be-king was told to stay
